Wednesday, 26 October 2011

Debit Card Sales Campaign

Teaser - 1


Teaser - 2

Launch - Emailer/Poster

Launch - Emailer/Poster


Tuesday, 25 October 2011

Television Commercial - Scripts & Story Boards

Kohinoor - TVC Script 1


Kohinoor 'Ab Kya Karoge' Campaign - TVC Script 2


Kohinoor 'Ab Kya Karoge' Campaign - TVC Script 3


Kohinoor Extra Time - Robber - TVC


Kohinoor Extra Time - Sleep - TVC Script

Brochures














OOH - Campaign Citi India

http://www.afaqs.com/news/story.html?sid=29176_Citibank:+Get+rid+of+blues+with+Blue






Objective
The “Perceptual Scale” campaign was launched to make Citibank's presence feel larger across major touch points of the affluent TG domain – workplace, home, dining and lifestyle destinations.
Solution:
Large format outdoor activities were deployed across hoardings, bus shelters, corporate parks and malls. A major campaign was also launched across transit media like AC Bus Wraps, radio cabs and at airport terminals.
In addition, innovative FSU (Floor Standing Units) were deployed across malls and multiplexes on shopping, dining & movie-going privileges to ensure maximum impact and buzz.
Results: 
All these installations attracted major consumer attention and also was extensively covered in magazines like Outdoor Asia and Agency FAQs.
The Brand Awareness of Citibank across the highlighted products achieved the following growth rates:
Mumbai:
Premier Miles Credit Card – 13%
Cash Rewards Credit Card – 16%
Jet Airways Citibank Platinum Credit Card – 15%
Dining Privileges – 13%
Delhi:
IOC Titanium Credit Card – 24%
Premier Miles Credit Card – 10%
Cash Rewards Credit Card – 6%
Jet Airways Citibank Platinum Credit Card – 12%
Dining Privileges – 30%
Campaign Location: Mumbai, Gurgaon, Delhi












Sunday, 23 October 2011

Direct Mailers
















Inactive SA - DM


World Debit Card Launch - Newspaper Ads









3D Cookie Tin Packaging

Cookieman 3d Packaging Designs

Packaging





















idiscoveri - Event Presentation